http://www.bikeradar.com/news/article/specialized-roubaix-trademark-legal-threat-may-backfire-as-fuji-weighs-in-39260/ dijo:
Specialized's attempt to defend the trademark "Roubaix" in Canada against a bike shop in Calgary has spiraled into a PR disaster, with the US giant coming under heavy criticism from a number of sides for flexing its legal muscle against a bike shop in Calgary.
Specialized threatened legal action against Dan Richter, the owner of the Cafe Roubaix Bicycle Studio, for using the name "Roubaix", which Specialized had trademarked in Canada. Mr Richter, a retired war veteran, has said that he can't afford the legal fees of upwards of $150,000 to defend himself against the big red S. But in a David vs Goliath meets David's big brother-style twist, he may be rescued by another industry heavyweight: Advanced Sports International, owners of the Fuji bicycle brand, which includes Roubaix models in its line.
According to Bicycle Retailer and Industry News, "ASI says it owns the worldwide rights to the Roubaix trademark ... and has licensed it to Specialized since 2003." And the company's International CEO Pan Cunnane says he is happy for Dan Richter to use the name for his bicycle shop.
"We have reached out to Mr. Richter to inform him that he can continue to use the name, and we will need to license his use, which we imagine can be done easily," Cunnane was quoted by BRAIN as saying.
ASI is also telling Specialized to back off from this battle, as they don't believe Specialized has the authority to claim the Roubaix trademark in Canada.
Specialized has also been hammered on social media since the story broke, with thousands of people posting the original story on Specialized's Facebook page and taking aim at the company's twitter account.
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Para los que no saben inglés y resumiendo.
Specialized demandó a una pequeña bicicletería en Caglary, Canadá, por el uso del nombre Roubaix (nombre de uno de sus modelos de bici de ruta).
La bicicletería demandada se llama Cafe Roubaix Bicycle Studio.
Roubaix es el nombre de un municipio en Francia, donde se realiza una carrera de ruta bastante famosa.
Specialized amenazó con tomar acciones legales contra el dueño de la bicicletería, quien dijo que no puede pagar los costos de más de 150.000 $ para poder defenderse.
Advanced Sports International, dueña de la marca de bicicletas Fuji, y dueña global de la marca registrada Roubaix, cedió a Specialized los derechos de uso de la marca Roubaix en 2003.
El capo de ASI dice que no tiene problemas en que la bicicletería use la marca Roubaix.
A su vez ASI le está diciendo a Specialized que afloje con lo de la demanda, ya que ellos creén que Specialized no tiene la autoridad para reclamar la marca registrada Roubaix en Canadá.
Varias personas en las redes sociales le dieron palo a Specialized por su actitud.
Me parece que a Specialized le salió el tiro por la culata, no tanto por lo de ASI, sino porque a muchas personas no les cayó bien su actitud.
